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Biden-Harris Inauguration Merch Trumps All Former Presidential Swag

On January 20, 2021, Joe Biden will officially become the 46th President of the United States. And he’s got a lot of merch to prove it.


Biden and Harris’ team dropped a unisex collection of inauguration merchandise to mark this special occasion—and it’s the most fashion-forward collection we’ve ever seen from a campaign.


Five American fashion designers were commissioned to create a 20-piece collection as a sort of continuation of the campaign’s Build Back Better line. This fashion forward approach resulted in streetwear-inspired apparel and accessories branded with the president-elect and vice president-elect’s logo.


Designer Gabriela Hearst made a brightly colored tie-dyed pullover sweatshirt that includes a chest and sleeve patch with two of Biden’s inauguration logos. Brooklyn-based designer Aurora James added her touch to a pair of navy and gold branded socks.



Jewelry designer Roxanna Assoulin, who has designed for Marc Jacobs and Oscar de la Renta, created beaded bracelets as a nod to the 2019 Joe and Barack friendship bracelets. Assoulin’s bracelets resemble the brightly colored friendship bracelets but read “unity” and “come together.”   


Thai-American fashion designer Thakoon Panichgul, known to have dressed former first lady Michelle Obama, designed a sweatshirt with an edit to Biden and Harris’ frequent phrase “Unity won over division.”


One of the most streetwear-inspired branded apparel item available is the sweatshirt designed by Joe Perez.  A black hoodie with a white color imprint in multiple imprint area features custom graphics and a quote by president-elect Biden on the back.



Traditional presidential merchandise can also be found sprinkled in throughout the online shop


The inauguration will be held in front of the US Capitol Building in Washington DC, and will begin Biden’s four year term as president of the United States. At the same time, Kamala Harris will be sworn in as the first ever female, black, Asian-American vice president.


Due to the pandemic and recent events, very few will be in attendance as only 1,000 tickets have been released to the public as opposed to the usual 22,000. Thankfully they’ve got enough presidential branded swag to send to Americans while they celebrate from home.


[H/T GQ]