This Tuesday, Apple will be hosting a launch event to unveil this year’s iPhone lineup.
Typically, Apple reveals the updated iPhones in September and are then put on the market shortly after. Just like with everything in 2020, plans change. Due to the Covid-19 pandemic, electronic manufacturing was disrupted as most Apple employees operated from home. To keep fans captivated, Apple released the new Apple Watch instead back in September.
Postponing the launch of the new iPhones, although potentially frustrating for sales, only created more anticipation for the brand. This year’s design is expected to be the first exterior redesign since 2017, potentially resembling the iPad with flatter edges.
Apple fans hope to see four different iPhone screen sizes and prices.
Lastly, we’re hoping for increased speed. The hope is some of the new iPhones will support 5G cellular networks, giving consumers faster download times. Even though 5G networks aren’t fully built out yet in the U.S., some still hope.
The last big aesthetic change came in 2014 when the iPhone 6 introduced bigger screens available in two different sizes. Just by simply changing the design of the already popular device, over 231 million iPhones sold during the next four quarters. Without skipping much of a beat, Apple continued to hit the same annual sales record, that was, until they stopped reporting unit sales in 2018.
Reports that a brand new design is coming has investors very interested in a possible upgrade making the Apple company even more valuable.
“We expect this fall’s launch to be the most significant iPhone event in years,” Morgan Stanley analyst Katy Huberty wrote this week. Projecting a total of 220 million iPhones planned to ship during its fiscal 2021. That is a 22% yearly increase per the Morgan Stanley model.