For the promo industry, the first quarter of the year normally consists of meetings, travel and events. Since business naturally slows down in December due to the holidays, Q1 normally offers that jumpstart into the new year that nearly every industry needs. While our country awaits the widespread distribution of the promising vaccine, consumers build confidence in their buying plans for this year.
Leaders in the promotional products industry show optimism with some innovative thinking on how to start the new year off right.
“A lot of companies are doing well, and the stock market reflects it,” expressed Leo Friedman, CEO and founder of iPromo. “I see nothing but opportunity for our space right now. I think the industry is going to be permanently changed. The folks that adjust are going to do really well, and the ones that don’t are going to really struggle.”
While Q1 might be difficult to predict, Advertising Specialty Institue (ASI) recommends these seven tips to continue to grow your business in 2021. Let's check it out.