On October 2, 2020, the Advertising Speciality Institute (ASI) released the 2020 edition of its annual Global Ad Impressions Study to the public to show the current value, effectiveness and affordability of promotional products have on consumers.
With over a quarter million consumers surveyed in the U.S. and Canada, this is the first time this study included the topic of branded face masks, the most-searched promo in ASI’s search engine of the last six months. Of those surveyed, they found 61% of consumers aged 35-54 would develop a positive opinion of the advertiser who gave them a logoed mask.
“The biggest surprise in this year’s study was the dramatic impact face masks are having on advertising,” said Nate Kucsma, ASI’s executive director of market research and corporate marketing. “No question, end-users report a strong positive reaction to companies using the hottest, most essential PPE item as logoed promo products.”
Per usual, this study highlights promo items such as pens, calendars and USBs, calculating the percentage of consumers who own each branded promo item, how long they keep these items, how many impressions each item gets, along with a detailed breakdown of age, sex, and region.