Today, people instinctively turn to their phones and expect content to appear instantly, in the most engaging, compelling format. More than ever, that content and that format is video.
There are eye-popping numbers verifying this trend. According to Cisco, video will make up over 75% of the world’s mobile data traffic by 2020. With this huge jump in consumption, digital video has never played a more central role in marketers’ strategic plans.
Marketers will invest nearly $12B in digital video to reach Americans in 2017, according to eMarketer. Commercials, product demos, employee video bios, instructional videos, testimonials, and welcome videos are all great opportunities to interact with your end user. They’re also great opportunities to incorporate promotional swag and increase your company’s branding impressions.
Shirts & Hats
When you think promotional product placement, apparel is probably the first thing that comes to mind, and rightly so. Customized shirts and hats are an easy, effective way to identify and brand your on screen talent, and reinforce your branding message with viewers.
One need look no further than the President of the United States to see the marketing value of wearing a hat on camera. Donald Trump turned his hat into a polarizing icon.
Historical commentator, Douglas Brinkley told CNN, “If I were ever going to design a Trump presidential library, and somebody said what’s the artifact you most want, I would say the original hat of Donald Trump’s under glass.”
Onnit is an Austin, TX based gym that sells personal training, equipment, and supplements. Onnit used UFC fighter, Cub Swanson, to display his fighting technique on an Instagram video. This would be a nice endorsement for Onnit even if it had stopped there. Onnit added the icing on the cake by putting Cub in a shirt with a logo.
In this video explaining how guitars are packed and shipped, Nashville Guitar Store imprints its logo on the t-shirts, helmets, and lab coats.
Nashville Guitar Store also uses their delivery truck as a backdrop for the first shot. Which brings us to the next promotional product placement tool: backdrops.
Watch any post-game press conference for one of the major sports leagues and you’ll see a custom printed backdrop 10 times out of 10.
Pro teams know the value of getting their logo and key sponsors’ logos as much attention as possible. For interview style videos, or even informational videos, custom printed backdrops convey professionalism and reinforce brand messaging.
Joe Rogan’s podcast, The Joe Rogan Experience, gets millions of downloads in audio form, but it also gets millions of viewers on YouTube. Almost every episode features Joe at his desk with a guest sitting directly across from him.
This table space provides a perfect platform for promotional marketing items. Joe endorses a number of companies who sponsor the podcast, and many of their logos can be found on his desk.
If the on-screen talent in your video is using a desk, the custom printed coffee mug or tumbler is a subtle way to promote your brand. They’re inexpensive and they fit right in to the background of any office.