Printing your logo on swag to promote your business can be a great strategy.
That said, if you are spending the money on your promotional product marketing, you need to do it right.
Specifically, making sure your art looks great!
Here is a list of things you need to know before printing your logo on swag.
What you need to know before printing your logo on swag.
- Provide “Creation Files” or High Resolution Images
- Not All Logos Print Well On Every Product
- If You Do Not Own The Art, It Should Not Be Printed
Provide “Creation Files” or High Resolution Images
Before we go any further, we need to define what a “creation file” is.
A creation file is the editable file art was created in before saving as a rasterized image.
A rasterized image is an image that cannot be increased in size without pixilation occurring.
The reason it’s important to send creation files rather than a standard .jpg, .png, or .gif is due to several reasons.
Without going in too deep with printing methods, most printing is done so by printing each color individually. This is known as screen printing.
By having a creation file to work with, each color can be separated to print.
If you are wanting to order a custom item with your logo on it, but don’t have the creation file (or ready-to-print art), our team of Production Artists will redraw your art and show you your logo on any item for free!
Creation files not only can be separated by their colors, but they can also increase in size without pixilation.
This means you can have your logo printed on any size, no matter how large the product, without losing quality!
With that in mind, although you can print as large as you want…
Not All Logos Print Well On Every Product.
Even though you may have creation files on hand, there still are limitations for what can be printed.
Just to list a few of the limitations:
- Detailed logos will not print well on items with small imprint areas, such as pens.
- Printing on foam requires thicker logos to be used, and does small details well.
- Logos with multiple colors can have colors shift out of alignment due to printing processes.
- Some items can only have art printed in one color. (Make sure you have a one color version of your logo.)
- Text inside the imprint area that is below 7pt has a high likelihood of filling in and being illegible.
There are also limitations as to what can be printed due to copyright laws.
If You Do Not Own The Art, It Should Not Be Printed.
Yes, you can print logos you’ve been given permission to print, such as with sponsors or have right to print.
However, logos and art cannot be printed if you do not own the right to print.
However, if on the other hand you purchased the photo and had a print release, you could then have it printed.
A more likely example would be printing your logo with a sports team or other big brand.
You Don’t Have to Know It All
These are just a few of the things you need to know before printing your logo on swag, and even then, this can be a lot.
Thankfully, you don’t have to know everything about your logo.
You are the professional in what you do, and we dominate at what we do, which is bringing your brand to life!
If you need inspiration for some awesome swag, check out 12 of the newest promotional products in 2019!