March Madness isn’t just a time to focus on watching the game; it’s also a great time to do some March Madness marketing!
While it’s not always practical to do a promotion (after all, too much promotion can hurt your brand), it never hurts to ride the waves of what is already trending.
With March Madness in full swing, perhaps now would be good to consider a March Madness marketing campaign.
Here are a few ideas to get you started:
March Madness Marketing Ideas
Use Promotional Products
Promotional products have consistently been a great way to spread awareness of a brand or to build customer loyalty.
There are 3 rules in which to use promotional products in your marketing. The item is:
This in mind, having a March Madness themed promotional product could be beneficial for your brand as it is relevant to what is happening.
Create a Bracket Drawing
If you haven’t created a March Madness bracket, are you really participating in March Madness?
One of the exciting things about March Madness is the uncertainty of who will continue down the bracket, and who will be knocked out.
This provides a chance to do something interesting and fun for your marketing.
Before each game, get some engagement on your Facebook Business Page by posting the bracket and getting fans to guess who the winner will be.
Then, after the game, post the winners! You can even surprise those who were right about who would win by sending them a direct message with a coupon or voucher for a percentage off your services or a free item.
Create Content Around March Madness
Creating content is one of the top ways to spread awareness of your business. Done right, it can even go viral!
See if there are ways you can relate March Madness to your business, then share that relation on social media, your blog, or on video.
Full transparency – we’re doing this one ourselves! (Otherwise, you wouldn’t be reading about March Madness Marketing Ideas!)
It’s Still All About Testing
At the end of the day, all marketing is about testing – discovering what works and what does not work.
Then, when you find what works, you double up on that.
For some businesses, a March Madness Marketing plan will be just what they need to up their sales for the month.
However, if it does not align with your brand message or just does not relate to your business, it can do more harm than good.