If there’s one place where it’s difficult for promotional swag to stand out, it’s San Diego’s Comic-Con International. The annual comic book convention showcased a sea of costumes, comics, and merchandise to more than 100,000 visitors. While hundreds of trade show booths clamored for attention, one paper mask – printed by US Imprints – stood out from the rest. Even the LA Times took notice.
“And whether you’ve watched AMC’s “Preacher” or not, you know just about everything about the series in that the promotional swag passed around Hall H was a paper mask that would let fans replicate the sphincter-as-mouth affliction featured during the show’s first season with a character known only as Arseface (Ian Colletti).”
US Imprints printed the mask as a giveaway for fans during the Q&A panel for the AMC show Preacher. Preacher is the hit show based on the 1995 comic book, developed by Seth Rogen among others.
Preacher is a wild tale with a cast of characters including a vampire, gangsters, a secret agent, and a murderous cowboy from hell. None, however, are more memorable than Eugene “Arseface” Root, played by Ian Colletti. Root suffered a tragic accident which left his face marred in a distinct fashion.