It’s that time of year again. Time to invest time and effort into a company Christmas card for your clients, potential clients, and business associates, only to have them buried in a heap of mail on the front desk.
Not this year, though. This year you’re going to create a lasting impression with the perfect company Christmas card. You want to make sure you express your appreciation to the people who matter most to your business. To do that, you need to consider a few factors.
On a typical holiday card, space is limited, and for good reason. No one wants to read through dozens (or hundreds) of holiday essays. Your message should be short and sweet, like a tweet, before they doubled the character limit. Making it sound sincere and also professional can be a challenge, but it can be done.
Here are some examples to get you started:
44 Different Holiday Card Messages for Small Businesses
When it comes to your holiday card imaging, you’ve essentially got two options: photo or illustration. It you go with a photo, the obvious choice would be one large image of your entire team. You can’t really go wrong with this one. It gives your associates a chance to see the faces of everyone involved in your business. Many of them may only interact with one or two members of your team.
If you go the photo route, always use a qualified professional photographer. If you go the photo route, always use a qualified professional photographer. And I should say here, if you go the photo route, always use a qualified professional photographer.
Here’s an example from USImprints that shows off the entire team and provides a little local context.
Illustrated holiday images need to be thoughtful, elegant, and professional, and there are many to choose from. You’re familiar with the classics: Christmas trees, reindeer, snowy forests, and Santa Claus.
You could always get creative and combine photos with illustrations. Photoshop your team members’ faces into ornaments or snow globes or Santa’s reindeer.
Here are The best agency holiday cards of 2016 from some of the most creative marketing minds around.
If you need design assistance along the way, the design team at USImprints will be glad to help.
Cardstock is sometimes referred to as “cover paper,” “cover stock,” or “pasteboard.” This heavy-weight paper is often described by pound weight. This is the weight of 500 sheets of paper measuring 20 inches by 26 inches.
In addition to cardstock weight, you may want to keep in mind that you can use several different types of specialty cardstock to accent your holiday card: 1)white core cardstock, 2)textured cardstock, a heavy-weight paper with a linen or canvas texture can add a sophisticated touch to your holiday card, 3)glittered cardstock, paper with glitter in the background adds a festive touch to any layout, and 4)metallic cardstock: generally available in gold, silver, and copper colors, this cover stock lets you add a bit of metallic sheen to your layout without the bulk of real metal embellishments.
Shop over 200 holiday cards at USImprints.com.