You’ve heard it before, and you’ll hear it again. You need to build your list.
With the right promotional swag, that can be made easier.
Build Your List
Traffic you control, traffic you don’t control, and traffic you own.
Your goal should be to grow your traffic you own.
Essentially, building your list.
In the instance you aren’t familiar with building your list, it’s basically a way of saying, “Build your list of contacts who may buy what you are offering.”
Although you can buy traffic through Google Ads or Facebook Ads, you do not own the traffic.
This means you have to pay, every time, to get your offer or brand seen.
With traffic you own, however, you can get your message out for, virtually, no cost.
Using promotional swag, you can grow your list.
Trade Show Giveaways
To do this, simply have a sign-up sheet booth visitors can sign in exchange for these items.
Keep the information simple to encourage more people to opt-in.
Free Plus Shipping
Free plus shipping is a newer strategy marketers are utilizing to build their list.
To do this, it’s helpful to have items on hand and at a quantity to lower the costs per item.
Then, simply run a marketing campaign offering to give the item away for free, and the buyer only pays shipping.
This could work great with customized mugs with tongue-in-cheek art!
Finally, consider using promotional products to be used in your e-commerce strategy.
If you have art that your customers would buy on customized items, consider adding these items to your store.
A part of the checkout process includes entering an email and name, as well as shipping information.
Rather than having a standard check-out page that doesn’t save your customers information, connect it to your CRM to follow up with your customers!
Closing Your Leads
Something to consider when building your list is the rate at which you are contacting new prospects.
Getting your promotional product in the hands of your potential customers is a part of building awareness, but most prospects may forget about you within 24 hours after you’ve collected their information.
Although 66% of recipients of promotional products claim to recall the brands on promotional products they’ve received in the last 12 months, which is why adding promotional products to your marketing should be a no-brainer.
That said, make it your goal to contact your prospects within 24 hours or sooner, either with a follow up email or a phone call.
Want to add promotional products to your marketing strategy?
Speak with one of our Promotional Product Experts!