If you’re wondering what kind of corporate swag appeals to young people, look no further than the 2017-18 college football bowl games. Gone are the days of simpler days of the Orange, Sugar, and Rose Bowls. Now, thanks to corporate sponsorships, we’ve got the Taxslayer Bowl, The Belk Bowl, the Famous Idaho Potato Bowl, and the Bad Boy Mowers Gasparilla Bowl.
Despite the influx of money into college football, the players still don’t get paid. They do, however, get a killer swag bag full of corporate giveaways. If you’re looking for items to stock your school store or pass out at the area music festival, this list will give you a good idea of what’s trending with the 18-22 crowd.
Seventeen of the 41 bowl game giveaway packs included backpacks or duffle bags. Seven included sunglasses. These are classic corporate giveaways that never go out of style, and for school-aged young people, they’re even more popular.
Backpacks start at just a few dollars and go up to over $100, offering plenty of styles options for any price point. Same goes for sunglasses, which start at less than $1.
Eleven bowl sponsors gave away beanies, an easy choice for a cold weather giveaway.
Per usual, tech items were also a popular gift this year, including: Amazon Echo, noice cancelling headphones, and bluetooth speakers.
Other bowl game giveaways included: tumblers, coolers, t-shirts, sweatshirts, beach towels, watches, blankets, and socks.
See the full list of giveaways at Sports Illustrated’s 2017 Bowl Game Gift Guide.