To tell us about the hottest promotional products for summer, we’ve enlisted the help of US Imprints Director of Corporate & Executive Sales, Beth Beasley. As you would expect, keeping cool is the name of the game. What’s cooler than cool? Ice cold. What’s cooler than ice cold? Ice cold for 8-12 hours, and that’s exactly what you’ll get out of this years hottest item: the copper vacuum insulated tumblers.
Archives for May 2017
Wedding experts Beth, Taylor, and Elise, give us their favorite imprinted promotional items and giveaways for the entire wedding season. These products aren’t limited to just weddings and receptions. Bachelor and bachelorette parties, engagement parties, and bridal showers are all perfect opportunities for a giveaway.
US Imprints Director of Corporate & Executive Sales, Beth Beasley, is actually planning a wedding herself, making her a perfect choice for our wedding panel. One of her favorite personalized items is the party shades. Everyone loves to take home custom sunglasses.
Perfect Party Favors
Ranking at the top of Beth’s list are customized glow products. “If it glows, adults love it!”
Keepsakes & Collectibles
Taylor is a Customer Service Specialist with US Imprints, who is celebrating her one year wedding anniversary, and she has some valuable experience to share.
For her wedding, she and her husband had custom printed koozies made. Koozies offer tremendous benefit for a small amount of money, for those [everyone] who is trying to stay within their wedding budget. For their koozies they included their names and date, but also added the Tennessee Tri-Star emblem, so that friends and family could take them home and use them after the wedding.
Koozies make great collectibles. Often people will keep them through the years to mark special moments.
Taylor also did personalized napkins at her wedding reception. Pro tip: printed napkins without the date can be used for future events like Christmas parties and cocktail parties.
Functional Wedding Favors
Another one of our Customer Service Specialists, Elise, gave us her favorite personalized wedding gifts from the perspective of a veteran wedding attender. Elise loves to be able to take home imprinted cups to keep in the kitchen.
For outdoor weddings in the summertime, hand fans are a non-negotiable. These beautiful, functional hand fans also serve as the wedding program. Doing this helps keep attendees cool and offers a wonderful keepsake.
Speaking of outdoor summer weddings, does anyone really want to dance the night away in heels and tuxedo shoes? Custom printed flip flops might just be the perfect functional favor for your warm weather or beach wedding, and you’re guests will be thrilled to take them home. You’ll want to consider sizing, but flip flops do allow for greater margin of error when it comes to fit.
If you’re going to have a warm weather wedding you’re also going to need cold drinks. If you serve cold drinks, favors don’t get more functional than bottle openers. The credit card size bottle opener is perfect for printing your names and date, and slides nicely into a wallet to take home and use again and again.
Bride and Groom Gifts
Picking out the perfect wedding gift for the bride and groom can be a challenge. For guidance on that front, we enlisted the help of Whitney Gorbett, wedding planner at Studiowed, a stylish planning studio with locations in Nashville, TN, Asheville, NC, Atlanta, GA, and Denver, CO.
“I always appreciate when I am given gifts that are thoughtful and sentimental. But I also love practical gifts, something I can use and enjoy for years to come,” Whitney says.
“If your bride and groom love wine, a personalized wine box is a unique way to give a gift that they will continue to enjoy long after their big day,” Whitney recommends. “You can customize it how you like, even mixing it up and gifting a bottle for their ‘First Christmas’. Anniversary Wine boxes are a sweet way to send a reminder of your love and support in their first years of marriage.”
Whitney also loves customized heirloom blankets. “Not only are there numerous beautiful styles and sizes to choose from, you have the option of personalizing the blanket with the bride and groom’s initials stitched into the blanket,” Whitney adds. We tend to agree. A monogrammed blanket is heartfelt way to show your love and support in a way that lasts.
Whitney’s third fantastic gift idea is a custom address stamp. “Giving a newlywed couple a customized address stamp with their new name is a great way to celebrate the place they will now call home,” she says. Anyone who has ever sent out the stack of post-wedding thank you cards knows these stamps will absolutely come in handy.
Today Show celebrity style guide and “professional girlfriend,” Bobbie Thomas, had similar ideas on her list of 11 personalized wedding gifts newlyweds will love forever, including monogramed blankets and personalized stationary. Thomas had a few additional gift ideas for couples who already have all of their kitchen items on their registry, or maybe don’t have a registry at all. Things like travel accessories, a portable picnic backpack, and matching coffee mugs. All of which can be found at USImprints.com.
We’ve had the privilege of working with some terrific organizations over the years, and Parkinson’s Unity Walk stands out among them for the work they do. Parkinson’s Unity Walk brings together people from across the country to help raise money for Parkinson’s research. We recently worked with a group from Nashville that has helped set the pace for raising awareness and raising funding to fight this disease.
Team Nashville has raised over $260,000 for Parkinson’s research in the 14 years they’ve been walking. All together, the Unity Walk has raised nearly $1.5 million. If you’d like to support the efforts of this great organization, you can go to UnityWalk.org
If you are having trouble hearing the dialogue in this video, closed captioning has been provided.
Proudly displaying your company’s logo on promotional swag and corporate giveaways will only take you as far as the quality of your branding. Your logo speaks volumes about your company before you ever have a chance to give your elevator speech. If you have a brand new business, you’ll want to think critically about the image you want to represent your brand. If you’ve been around forever, it may be time to think about a refresh on your company’s first impression.
To find out what key elements any a powerful logo should include, we enlisted the input of graphic designer, Morgan Bortz. Morgan has a Master’s level design fellowship degree with Experience Institute and she’s helped hundreds of companies with a full spectrum of visual design services. She’s currently a designer with Compass, a real estate company in Aspen, CO.
US Imprints: What are the essential elements of a good logo design?
MB: Typically you want to start with “feel.” My first question to a client when designing a logo is, “How do you want it to feel?” It’s a very open ended question, but it provides a starting point for the design. Do you want it to be simple? Do you want it to feel warm, or classic, or elegant? Since there are so many varieties of logo designs, asking this question helps send us down the right direction.
It can be difficult for people to communicate verbally what they see in their mind, so I ask a lot of questions in the very beginning. If someone says, “I want it to feel like Nike,” that could mean they want it very simple, it could mean they want black and white, or it could mean they want block lettering, but understanding how it should feel is the foundation.
USI: How do you go about choosing a color scheme?
MB: If a client is starting from scratch, and has never used a color scheme, I like to use a tool you can find pretty easily on the web that displays the psychology of logo color choices, along with typical industry association. I’ll refer to this chart as a guideline sometimes.
The Whole Foods logo is green for a reason. If it were purple it wouldn’t communicate the same message. People subconsciously get an overall sense of what a brand is about simply by seeing color.
USI: What kinds of colors can make the biggest impact visually?
MB: The visual impact of a color totally depends on what is currently trending. Lately I’ve been seeing a lot of logos with a bright red-orange color. It’s a ‘hey, pay attention to me!’ kind of color that’s making a comeback. I noticed it most prominently at a coffee shop called Ink Coffee, here in Colorado.
There are no hard-fast rules when it comes to making in impact. I can’t say, “always choose red to stand out,” because sometimes red can be boring and get overlooked. It just depends on what’s trending. However, if you were to look at chart of the logos of the top 250 brands in America, you would generally see mostly green, red, and blue.
USI: Do you think it’s important for companies to pick a color that’s trending, or try to imagine what will look great in 50 years?
MB: It depends on your demographic. If you’re looking to reach young millennials, you would typically want to choose something on trend. Right now if you look around, everything targeted to millennial girls is in a pink brush calligraphy script. Anytime I see something with this combination I get an immediate impression that it’s a cool brand.
Now, if you’re a hospital and you’re trying to stay around for the next 200 years, you probably don’t want to focus as much on current trends. So it’s critical to know who your target is. Who’s going to be using your product? Who is going to be seeing your design?
USI: How much can a font style communicate about your brand?
Right now at Compass we’ve got three fonts, and we only use those three. We’ve also got three markets: Aspen, New York, and Miami. Each market features different styles of real estate properties, so it makes sense to use different fonts for each market.
The font used in our Aspen branding is a more classic, elegant font, that gives a sophisticated feel.
However, in the New York market, where everything is super modern and streamlined with clean lines, we want to use a font that represents that. With that in mind, it doesn’t make sense for our company to say, “This is the font we’re going with,” because one font doesn’t necessarily speak to each audience in every project.
Again, for something like a hospital, you would typically want to go with a simple, modern font. It’s easy to understand, and easy to look at. Often times that font will be at the top of the building, being read from the street.
USI: How often do you recommend using characters or symbols?
MB: It depends on the goal of the brand, but I think every brand should have a mark as an alternative to a full logo. By mark I mean something like the Starbucks emblem, or the Nike swoosh. The swoosh is not the primary logo. The primary logo is the text with the swoosh, but the mark leaves an additional impression.
REI has mountains as the mark in its logo. If you took the REI lettering away you might still recognize the logo just because of the mark. I would say almost every business would benefit from having a full logo and a mark.