We blog about branding, marketing, customer happiness and business.
In today’s fast-paced, tech-crazed culture it’s hard to grab anyone’s attention. If you aren’t wowing your audience, then your audience is bored. So what’s a marketer to do? You could keep doing the same ole, same ole or you could try these 21 tactics to grab attention and show your customers that you aren’t boring!
With the latest changes, Facebook continues to change how businesses can expect to interface with customers on the network.
Is now the time to assess if Facebook has become an ineffective marketing channel for your business?
Every company needs customers to stay in business. No customers means no sales; no sales means no revenue; and no revenue means no business. But customers don’t just come out of the woodwork the second you set … Continue Reading
Is there anything brands would love more than a fanatical, cult-like following of customers? That kind of support brings profitability and, perhaps more importantly, consistent revenue to help outlast the worst … Continue Reading
Sometimes the simplest success stories are the most enlightening. Earlier this week, I was fortunate enough to stumble across FYM Hot Sauce and creator Dane Wilcox's story.This is a tale of old school … Continue Reading
In a recent post examining the true meaning of inbound marketing I proposed that successful marketing “has infinitely more to do with the execution than the marketing channel.” Certain channels may be better … Continue Reading
Let's take a look at this entire idea of data. More specifically, let's look at how we are using data to inform business and marketing decisions.I'm going to wind my way about the entire thing, starting … Continue Reading
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