What is Promotional Advertising?

Promotional advertising is one of four key areas of the Marketing Mix, otherwise known as the Four P's.

• Product
• Price
• Place
• Promotion

Promotional advertising is the act of spreading information about a company, service, product, or brand. At USimprints, we specialize in creating promotional products, such as apparel, hats, stress balls, and everything in-between, that have been customized with your organization's unique message or logo.

Promotional products such as pens and coffee mugs, for example, are products that individuals love to receive. They serve a useful purpose, and they provide others with a daily reminder of your message.

In today's saturated advertising marketplace, it can be extremely difficult to make your voice heard. Customers have grown increasingly better at ignoring advertising in all of its forms (consider TiVo, as an example). Promotional advertising allows you to make your message heard by branding useful and unique products with your logo; Products that others won't want to ignore.

If you have questions about any of the thousands of promotional products available at USimprints, or simply about promotional advertising in general, speak with one of our experienced branding specialists by calling our toll-free number: (866) 604-6774.