Anyone who owns or helps run a business is always looking for new ways to get their name out there. Of course, we are all familiar with the typical promotional items used at trade shows, grand openings, or other company events. We are so used to the standard stuff that all companies have had success with over the years (promotional pens, key chains, magnets, tote bags etc.), that many of us stock up on those items and call it a day. So I was thinking…everyone is looking for new and improved ways of doing things…the new diet that REALLY works, the new sleeping position that will help you live longer, the new DVD that will teach your 6 month old to read…….so why not focus on finding new ways you can promote your business and make more money! I did some digging, and found some really great items that will take your promotional efforts to the next level and leave a lasting impression on prospective clients:
The Cutting Board
Laser Engraveable Natural Bamboo Cutting Board #10607625
Honestly, I hadn’t even considered a cutting board to be in the category of “promotional tools”. These are GREAT corporate gifts. If you are a large firm or agency you’ve probably done the golf umbrella Christmas gift or the company logo’d Leather Portfolio for your big clients around the holidays. Hate to break to to ya- but “Jo Schmo Agency” down the street is doing the same thing. A cutting board is giving you the same top quality corporate style, along with being totally in your face in a NON obnoxious way…score! Think about it…everyone has a kitchen, most people are not going to chop things on their granite counter tops, and a lot of people leave really nice cutting boards sitting out on their counter all the time, kind of like a decoration. AND, when do people want to show off their nice kitchenware and Top Chef chopping skills? At dinner parties. Who attends these dinner parties? Probably people very similar to your client who could similarly benefit from your services. Not to mention that the kitchen is usually a happy place…whether you’re cooking dinner for your family or entertaining a huge crowd, you are usually relaxed, wine in hand, enjoying your surroundings-what a perfect time to remind them why being your client is AWESOME!
The Microfiber Cleaning Cloth
Promo Microfiber Cleaning Cloth #11005539
Customized Full Color Microfiber Cloth #11068198
Everyone you know has a device, that has a screen that must be cleaned. Cell phones, Tablets, Laptops…and usually these electronics come with a small microfiber cloth in the box when you purchase them. Show of hands for who has managed to keep track of that one original cloth? Zero. This presents the perfect opportunity to remind people of your company while they are using and maintaining devices that usually relate to business. They come in different forms- you can do a promotional key chain with a cloth attached and rolled up (very convenient, hard for client to lose, great logo exposure to anyone and everyone who gets a glance at their car keys) or you can do a larger, full color micro fiber cloth (get your logo directly onto the cloth itself, huge imprint area with the ability to put virtually anything you want on it) or you could always do an imprinted case with both a microfiber cleaning cloth and a brush on the other side (two tools in one, easy to throw in a briefcase or purse or boardroom desk drawer). Whichever way you go, this promo tool can be affordable AND make you stand out among the rest. Don’t forget, the easier you make life for your client, the more they will think about and TALK ABOUT your business.
The Emergency Auto Tool
Emergency Auto Tool #8175929
This is basically the coolest thing ever. This little gadget, that fits conveniently in your glove box, your trunk, under the passenger seat, or wherever else it may fall, can save your tail in most car related crises. Slap your logo on it and you just reminded your client or whoever is fixing her flat why you are the best company to do business with. I mean, any company that gives away or even sells such a handy and useful item to their people is going to stick out in that persons mind. And what is Sally going to do once her auto ordeal is over with? Tell all her friends about how this really neat car tool that she got from {YOUR COMPANY} totally saved her. And where can her friends find such a tool? “Oh, I’ll just give you my contact person’s name and number and you can call him. He’s awesome, he should know!” Bingo: foot in the door.
The Ice Scraper
Ice Scraper That Attaches To Car Visor #8154442
Again, a very usable, handy, and NEEDED item! Saves the day at just the right time. While scraping their windshield before they leave for work in the morning, your client will be staring at your logo. Not only did your gift make their life easier, but it also put you in the front of their mind first thing in the morning. So that project that they’ve been meaning to get to and possibly call around for pricing on, just got a heck of a lot easier…they’ll call you! Why not? You’ve obviously reached out to them somehow in the past and gotten this promotional tool into their hands, and you just so happen to offer the services they are in need of for this project. Are they going to call the guy on the magnet on their cafeteria fridge or are they going to call the guy on their handy dandy ice scraper? Genius.
The Foldable Water Bottle
Promo Bendable & Foldable Water Bottle #10141123
These are awesome for the same reasons the standard promotional Acrylic Tumbler is. With the world trying to conserve energy and save money, tons of people are switching from buying the plastic Aquafina water bottles from the store, and using their own re-usable water bottle on the go. Foldable Water Bottles are great because they also help with another problem that EVERYONE has space. When they aren’t full, they can be folded or rolled up so small you can stick them in the side pocket of your purse or even your pants pocket. When full, they usually come with a clip that you can use to hang them on your backpack or purse for easy carrying, and also provide a major promotional opportunity! This is such a fun and fairly new product, it gets noticed every time. Remember cool promo items mean cool company! USimprints is your source for awesome logo giveaways!
You can reach me at kyla.w (at) usimprints.com for more ideas.
