I know we talk about branding a lot on the USImprints blog, but today I’d really like to tackle something that is easily neglected: branding for small businesses. After my rough draft, I realized I had to break this into two parts in order to reach the proper level of depth with this subject. Today,Continue Reading
Credit card companies are notorious for offering abysmal customer service. Year after year the credit card industry ranks among the lowest in customer satisfaction. But one company strives to break the mold. Let’s explore what lessons we can learn from American Express.