USImprints - Blog http://www.usimprints.com/blog A blog about promotion, marketing, customer happiness and business. Mon, 21 Apr 2014 19:47:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.9 Inbound Marketing is Deadhttp://www.usimprints.com/blog/inbound-marketing-dead/ http://www.usimprints.com/blog/inbound-marketing-dead/#comments Mon, 21 Apr 2014 16:51:49 +0000 http://www.usimprints.com/blog/?p=5501 Yep, that’s right. Inbound marketing is dead. And no, this isn’t some gimmick headline. Inbound marketing really has gone the way of the dodo. Sad day. But before discussing the cause of death, let’s take a moment of silence to pay our respects and reflect on the life that was taken from us too soon. […]

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What are the most effective promotional items?http://www.usimprints.com/blog/most-effective-promotional-items/ http://www.usimprints.com/blog/most-effective-promotional-items/#comments Thu, 27 Mar 2014 20:42:44 +0000 http://www.usimprints.com/blog/?p=5453 When I tell people that I work for an advertising specialties company, the conversations almost always culminate in the same final question: what promotional products work the best? It’s a good question. People want to know what they should buy when they need some custom imprinted swag. And I always respond with the same answer: […]

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A 2 Million Dollar Lesson, Free of Chargehttp://www.usimprints.com/blog/handling-bad-publicity-examples/ http://www.usimprints.com/blog/handling-bad-publicity-examples/#respond Tue, 25 Mar 2014 22:01:47 +0000 http://www.usimprints.com/blog/?p=5422 “Are you afraid that if you go to prison, you’ll get your hair cut?” It was arguably the best question asked at one of the most bizarre press conferences ever, as well as the only relevant question asked in what was, officially, a press conference about hairstyles in the 1970′s. To government officials and the […]

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Case Study: Why April Fools’ Day Marketing Pranks are No Jokehttp://www.usimprints.com/blog/case-study-april-fools-day-marketing-pranks-joke/ http://www.usimprints.com/blog/case-study-april-fools-day-marketing-pranks-joke/#respond Fri, 21 Mar 2014 15:37:53 +0000 http://www.usimprints.com/blog/?p=5375 Every April 1st, companies are given a free pass to get a little cheeky and join the rest of the nation for some April Fools’ Day fun. Brands like Google, Toshiba, and Funny or Die are regular participants in the tomfoolery and, no doubt, have a great time pulling off these jokes. But do April […]

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Why Your Customers Leave You For Your Competitors [INFOGRAPHIC]http://www.usimprints.com/blog/why-customers-leave-infographic/ http://www.usimprints.com/blog/why-customers-leave-infographic/#respond Thu, 13 Mar 2014 16:00:52 +0000 http://www.usimprints.com/blog/?p=5356 There’s no question that losing customers to the competition is one of the worst things that can happen to a business. Not only does profitability take a hit but so does market share. Ouch. So the real question that remains unanswered for most companies is, “Why?” “What are my competitors doing to steal my customers […]

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Why You May Be Branding Wrong: Small Business Branding Done Righthttp://www.usimprints.com/blog/small-business-branding/ http://www.usimprints.com/blog/small-business-branding/#respond Wed, 12 Mar 2014 22:11:39 +0000 http://www.usimprints.com/blog/?p=5275 I know we talk about branding a lot on the USImprints blog, but today I’d really like to tackle something that is easily neglected: branding for small businesses. After my rough draft, I realized I had to break this into two parts in order to reach the proper level of depth with this subject. Today, […]

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Customer Service Lessons: Amexhttp://www.usimprints.com/blog/customer-service-lessons-amex/ http://www.usimprints.com/blog/customer-service-lessons-amex/#comments Fri, 07 Mar 2014 17:19:45 +0000 http://www.usimprints.com/blog/?p=5229 Credit card companies are notorious for offering abysmal customer service. Year after year the credit card industry ranks among the lowest in customer satisfaction. But one company strives to break the mold. Let's explore what lessons we can learn from American Express.

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