The USImprints Blog http://www.usimprints.com/blog We blog about branding, marketing, customer happiness and business. Mon, 21 Jul 2014 23:37:24 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 How An Obsession with Metrics Can Hurt Your Brandhttp://www.usimprints.com/blog/obsession-metrics-can-hurt-brand/ http://www.usimprints.com/blog/obsession-metrics-can-hurt-brand/#respond Mon, 21 Jul 2014 23:34:13 +0000 http://www.usimprints.com/blog/?p=5876 Written by: Jason Biddle

Metrics offer us amazing insights into our businesses but only if we use them properly. Have you been led astray by the very metrics you've been gathering and evaluating? Read on to find out!

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21 Ways to Convince Customers You’re Not Boringhttp://www.usimprints.com/blog/21-ways-grab-customer-attention/ http://www.usimprints.com/blog/21-ways-grab-customer-attention/#respond Thu, 03 Jul 2014 02:03:20 +0000 http://www.usimprints.com/blog/?p=5829 Written by: Jason Biddle

In today's fast-paced, tech-crazed culture it's hard to grab anyone's attention. If you aren't wowing your audience, then your audience is bored. So what's a marketer to do? You could keep doing the same ole, same ole or you could try these 21 tactics to grab attention and show your customers that you aren't boring!

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Facebook is now a waste of your business’ time – or is it?http://www.usimprints.com/blog/business-facebook-changing-strategy/ http://www.usimprints.com/blog/business-facebook-changing-strategy/#respond Thu, 12 Jun 2014 22:23:58 +0000 http://www.usimprints.com/blog/?p=5744 Written by: James Curtis

With the latest changes, Facebook continues to change how businesses can expect to interface with customers on the network.

Is now the time to assess if Facebook has become an ineffective marketing channel for your business?

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How Customers are Bankrupting Your Businesshttp://www.usimprints.com/blog/customers-bankrupting-business/ http://www.usimprints.com/blog/customers-bankrupting-business/#respond Wed, 04 Jun 2014 16:09:04 +0000 http://www.usimprints.com/blog/?p=5706 Written by: Jason Biddle

Every company needs customers to stay in business. But customers can also be the source of bankrupting your company. How? Read on to find out!

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5 Strategies to Turn Your Brand into an Industry Iconhttp://www.usimprints.com/blog/5-strategies-turn-brand-industry-icon/ http://www.usimprints.com/blog/5-strategies-turn-brand-industry-icon/#respond Wed, 21 May 2014 18:57:36 +0000 http://www.usimprints.com/blog/?p=5676 Written by: Jason Biddle

Is there anything brands would love more than a fanatical, cult-like following of customers? Follow these five strategies to bring you closer to leading your industry.

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If you want real grassroots marketing results, do it like this guyhttp://www.usimprints.com/blog/online-grassroots-marketing-success/ http://www.usimprints.com/blog/online-grassroots-marketing-success/#respond Mon, 19 May 2014 15:20:12 +0000 http://www.usimprints.com/blog/?p=5620 Written by: James Curtis

In late April, FYM Hot Sauce went from a passion project to a budding hot sauce brand. Here's a look at the awesome success story and how it was done.

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The Only Way to Cold Call: No Sellinghttp://www.usimprints.com/blog/how-to-cold-call/ http://www.usimprints.com/blog/how-to-cold-call/#respond Tue, 06 May 2014 15:52:02 +0000 http://www.usimprints.com/blog/?p=5581 Written by: Jason Biddle

In a recent post examining the true meaning of inbound marketing I proposed that successful marketing “has infinitely more to do with the execution than the marketing channel.” Certain channels may be better suited to particular messages, audiences, and industries, but every single marketing channel can be a conduit for delivering value. And cold calling […]

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