I am a wuss about cold weather so when the first sign of winter hits I am pulling out my big winter coats, gloves, scarves and preparing for blizzards– even though in reality we probably won’t ever get more than a couple of inches of snow in Tennessee. But from a business perspective, as the seasons change, companies should take advantage of the new opportunities they have to promote their brand name!
Most companies think along the lines of office products when considering promotional items: pens, notepads, tape measurers, etc. But why not give your customers something they can use to help them survive the brutal cold weather WHILE showcasing your brand? You could get creative in this category and offer anything from fleece blankets, sweatshirts, scarves, and beanies, to ice scrapers, hot chocolate, and mugs!
Help your customers be prepared for the winter months and they will help promote your brand. Here are some ideas to get you started on the right track to increasing your brand awareness and keeping your customers warm through the winter:
This is one of my favorite blankets because it is easy to transport and comes in a tote bag that can also be imprinted:
And this sweatshirt blanket is a big hit too:
Winter weather also reminds me of curling up by the fire with a warm cup of hot chocolate, so why not put your logo on mugs and tumblers like these:
You can even add your own personalized hot chocolate to:
Then you have scarves and beanies that can be silk-screened or embroidered, such as the ones below:
Are for the REALLY snowy days, here are some custom imprinted ice scrapers to consider, a great giveaway during the thick of winter:
If you need help picking out any item, or need to see samples just let one of our branding experts know!