I am a wuss about cold weather so when the first sign of winter hits I am pulling out my big winter coats, gloves, scarves and preparing for blizzards– even though in reality we probably won’t ever get more than a couple of inches of snow in Tennessee. But from a business perspective, as the seasons change, companies should take advantage of the new opportunities they have to promote their brand name!
Most companies think along the lines of office products when considering promotional items: pens, notepads, tape measurers, etc. But why not give your customers something they can use to help them survive the brutal cold weather WHILE showcasing your brand? You could get creative in this category and offer anything from fleece blankets, sweatshirts, scarves, and beanies, to ice scrapers, hot chocolate, and mugs!
Help your customers be prepared for the winter months and they will help promote your brand. Here are some ideas to get you started on the right track to increasing your brand awareness and keeping your customers warm through the winter:
This is one of my favorite blankets because it is easy to transport and comes in a tote bag that can also be imprinted:
Imprinted Roll-Up Fleece Blanket #9262365
And this sweatshirt blanket is a big hit too:
Promotional Imprinted Sweatshirt Blanket #8946355
Winter weather also reminds me of curling up by the fire with a warm cup of hot chocolate, so why not put your logo on mugs and tumblers like these:
Customized Europa Ceramic Mug #8241474
You can even add your own personalized hot chocolate to:
Promotional Imprinted Hot Chocolate Mix #7812687
Then you have scarves and beanies that can be silk-screened or embroidered, such as the ones below:
Branded Keep Warm Set: Scarf, Gloves, Cap #10391316
Are for the REALLY snowy days, here are some custom imprinted ice scrapers to consider, a great giveaway during the thick of winter:
Personalized Ice Scrapper #8154443
If you need help picking out any item, or need to see samples just let one of our branding experts know!
Happy Winter!
Maria Blair
maria.b(at)usimprints.com
