Lately I’ve been watching old episodes of Mad Men on Netflix. In case you didn’t know Mad Men is a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s. In my opinion this was the birth of advertising. It’s very interesting to watch how advertising and brand recognition have evolved and become such a common part of Western culture. Could you imagine life without ads or billboards, I know couldn’t. We have become very accustomed to the constant bombardment of advertising.
These days it can be overwhelming to own a business and also try to promote it. Some businesses don’t see the point of even bothering with it at all. Unfortunately those folks fail to realize that the reason so many other companies engage in this type of self-promotion is because it works! Because we are bombarded with brand averting we start to depend upon brands to remind us of the items we prefer. My five year old son is a perfect example of this when he insisted on getting Nike shoes this past week. He was buying into the brand he recognized.
You may not realize just how many items can be imprinted with a company logo. It is always good to consider who you will be the recipient of your branded items and will your items be something they remember? Please know that we hare here to help with your branding needs, we can help you choose products that are a good fit for your brand or event and help you stay within your budget.
