Inbound Marketing is Dead

RIP Inbound Marketing

Yep, that’s right. Inbound marketing is dead. And no, this isn’t some gimmick headline. Inbound marketing really has gone the way of the dodo. Sad day.But before discussing the cause of death, let’s take a moment of silence to pay our respects and reflect on the life that was taken from us too soon. Here are three beautiful statements made by industry leaders about inbound … [Read more...]

What are the most effective promotional items?

USImprints Malibu Sunglasses

When I tell people that I work for an advertising specialties company, the conversations almost always culminate in the same final question: what promotional products work the best?It’s a good question. People want to know what they should buy when they need some custom imprinted swag. And I always respond with the same answer: it depends.Everyone hates that answer, but … [Read more...]

Case Study: Why April Fools’ Day Marketing Pranks are No Joke

Solo Cup Cubicle Prank

Every April 1st, companies are given a free pass to get a little cheeky and join the rest of the nation for some April Fools’ Day fun. Brands like Google, Toshiba, and Funny or Die are regular participants in the tomfoolery and, no doubt, have a great time pulling off these jokes. But do April Fools’ Day marketing stunts actually pay off? Should brands lighten up and show more … [Read more...]

Customer Service Lessons: Amex


Credit card companies are notorious for offering abysmal customer service. Year after year the credit card industry ranks among the lowest in customer satisfaction. As a result, cardholders condition themselves to expect very little from a market dominated by under-performers.Standard practices are so bad it’s laughable (and extremely depressing):Long call center wait … [Read more...]