What are the most effective promotional items?

USImprints Malibu Sunglasses

When I tell people that I work for an advertising specialties company, the conversations almost always culminate in the same final question: what promotional products work the best?It’s a good question. People want to know what they should buy when they need some custom imprinted swag. And I always respond with the same answer: it depends.Everyone hates that answer, but … [Read more...]

Case Study: Why April Fools’ Day Marketing Pranks are No Joke

Solo Cup Cubicle Prank

Every April 1st, companies are given a free pass to get a little cheeky and join the rest of the nation for some April Fools’ Day fun. Brands like Google, Toshiba, and Funny or Die are regular participants in the tomfoolery and, no doubt, have a great time pulling off these jokes. But do April Fools’ Day marketing stunts actually pay off? Should brands lighten up and show more … [Read more...]

Customer Service Lessons: Amex

Amex

Credit card companies are notorious for offering abysmal customer service. Year after year the credit card industry ranks among the lowest in customer satisfaction. As a result, cardholders condition themselves to expect very little from a market dominated by under-performers.Standard practices are so bad it’s laughable (and extremely depressing):Long call center wait … [Read more...]

Does Your Brand Have an Identity Crisis?

Identity Crisis

Who happened to see this Comcast commercial? (Turn up your volume; it's a little quiet)Anyone else throw the nearest object at the screen and yell, “Lies! All lies!” upon hearing such blatant falsehoods?If not, then you must be one of the lucky few to have evaded the plague that is Comcast customer service. When Comcast says it cares about its customers and instead … [Read more...]