How Placing a Fly in a Urinal Might Be Just What Your Business Needs: 7 Awesome Nudging Examples

A lego guy getting pushed off a cliff

Dan Ariely's popular book, Predictably Irrational, as well as Richard Thaler & Cass Sunstein's Nudge are a pair of books that opened the eyes of many to the world of nudging. By leveraging behavioral economics and choice architecture, we are able to use subtle 'nudges' to influence the decisions people make.If you are unfamiliar with the term nudge, it is a subtle push … [Read more...]

Are you dating your customers or are you just pals? Understanding Consumer-Brand Relationships

A nice illustration of a handshake

If you're familiar with Craigslist infamous personals section, then you've heard of missed connections and casual encounters.If not, well, you can probably piece together the context (or go find out for yourself).One thing that decades of studying has proven is that brands and consumers enter in real, often long-lasting relationships with each other. Every … [Read more...]

The Ingredients of a Memorable Logo

The Ingredients of a Memorable Logo

Logos. They're kind of like the molecules of society. Everywhere we turn, there are logos. They are ubiquitous. They are vital, but, consciously, they are practically unseen.We might hardly notice them in our conscious lives, yet we still are able to connect these simple symbols with the companies, brands, countries, causes, concepts, and any other entity they … [Read more...]

Only the Smartest and Best Will Read This! – What You Might Not Know About Flattery and Persuasion

A flattering dude with a rose in his mouth

For marketers, Robert Cialdini's Six Principles of Influence are as common knowledge as addition or subtraction.Reciprocity Commitment and Consistency Social Proof Liking Authority ScarcityWith their powers combined... (excuse the 80's/90's kid reference)Tucked away in these 6 basic tools of persuasion are a lot of tricks and tactics that everyone … [Read more...]

5 Incredibly Simple Ways to Improve Online Presence and Customer Experience

5 Incredibly Simple Ways to Improve Online Presence and Customer Experience

For many businesses, the Internet can be as confusing as a tomb full of hieroglyphics.It's common for small businesses to ignore the Internet altogether. My dentist doesn't even have a website or e-mail contact.Other businesses at least cover the bases: website, e-mail, social media pages, but having these things does not automatically translate into an impact on your … [Read more...]