Data driven or data drivel? The search for the missing data footprint

Data Hunt: The Search for the Missing Data Footprint

Let's take a look at this entire idea of data. More specifically, let's look at how we are using data to inform business and marketing decisions.I'm going to wind my way about the entire thing, starting with the mass spread of data in today's world, segueing into identifying where the data world and the marketing world suffer from connection issues, and hopefully taking a … [Read more...]

A 2 Million Dollar Lesson, Free of Charge

A 2 Million Dollar Lesson, Free of Charge

"Are you afraid that if you go to prison, you'll get your hair cut?"It was arguably the best question asked at one of the most bizarre press conferences ever, as well as the only relevant question asked in what was, officially, a press conference about hairstyles in the 1970's.To government officials and the media, it was a mockery of what had ballooned into a … [Read more...]