A 2 Million Dollar Lesson, Free of Charge

A 2 Million Dollar Lesson, Free of Charge

"Are you afraid that if you go to prison, you'll get your hair cut?"It was arguably the best question asked at one of the most bizarre press conferences ever, as well as the only relevant question asked in what was, officially, a press conference about hairstyles in the 1970's.To government officials and the media, it was a mockery of what had ballooned into a … [Read more...]

How Placing a Fly in a Urinal Might Be Just What Your Business Needs: 7 Awesome Nudging Examples

A lego guy getting pushed off a cliff

Dan Ariely's popular book, Predictably Irrational, as well as Richard Thaler & Cass Sunstein's Nudge are a pair of books that opened the eyes of many to the world of nudging. By leveraging behavioral economics and choice architecture, we are able to use subtle 'nudges' to influence the decisions people make.If you are unfamiliar with the term nudge, it is a subtle push … [Read more...]

Are you dating your customers or are you just pals? Understanding Consumer-Brand Relationships

A nice illustration of a handshake

If you're familiar with Craigslist infamous personals section, then you've heard of missed connections and casual encounters.If not, well, you can probably piece together the context (or go find out for yourself).One thing that decades of studying has proven is that brands and consumers enter in real, often long-lasting relationships with each other. Every … [Read more...]

The Ingredients of a Memorable Logo

The Ingredients of a Memorable Logo

Logos. They're kind of like the molecules of society. Everywhere we turn, there are logos. They are ubiquitous. They are vital, but, consciously, they are practically unseen.We might hardly notice them in our conscious lives, yet we still are able to connect these simple symbols with the companies, brands, countries, causes, concepts, and any other entity they … [Read more...]