How An Obsession with Metrics Can Hurt Your Brand

Measure Once, Cut Twice

Throughout my entire life I’ve had tummy troubles. Even from a young age, I remember regularly suffering from a number of not-so-fun symptoms (some of which are also not-so-fun to discuss, if you know what I mean).Despite the ongoing discomfort, I simply learned to deal with an irritable stomach. But a few years ago my condition had worsened to the point that I could no … [Read more...]

21 Ways to Convince Customers You’re Not Boring


Technology is a wonderful thing. Personal computers, the Internet, and Smartphones have revolutionized the way billions of people disseminate and access information. Despite constant advances in technology, our appetite for how quickly we can share and consume this information is never satiated; smarter processors, new apps, and better Internet connections are never quite fast … [Read more...]