How to Turn Your Trade Show Booth Into a Customer Conversion Machine! 31 October 2013, 1:57 pm
In the first article of this two-part series I explored some of the common trade show booth missteps exhibitors make that prevent them from winning new customers. Ending bad behavior is an important and necessary step in successfully courting business conference attendees but that alone doesn’t cut it. Not making mistakes only serves to keep the door open for the chance to connect with prospects. The key is the next step: executing good behavior. So what does “good behavior” look like? The short answer: laying the groundwork for building relationships with prospects that will bud into life-long customers. The long (and more helpful) answer is found in the following set of principles that is applicable to any business in any industry, whether you sell Hawaii […]
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