Credit card companies are notorious for offering abysmal customer service. Year after year the credit card industry ranks among the lowest in customer satisfaction. But one company strives to break the mold. Let's explore what lessons we can learn from American Express.
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Dan Ariely’s popular book, Predictably Irrational, as well as Richard Thaler & Cass Sunstein’s Nudge are a pair of books that opened the eyes of many to the world of nudging. By leveraging behavioral economics and choice architecture, we are able to use subtle ‘nudges’ to influence the decisions people make. If you are unfamiliar […]
The post How Placing a Fly in a Urinal Might Be Just What Your Business Needs: 7 Awesome Nudging Examples appeared first on USImprints - Blog.